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@dina.uxdesign
Dina Medved
dina.medved@gmail.com
Inkly - mobile app for mental health
Product Overview
Inkly is a mobile application designed to promote mental wellness through a holistic approach, offering meditations, journaling, and positive quotes. This case study will delve into the design process, challenges faced, and the solutions implemented to create an engaging and user-friendly mental health app.
User Persona:
Demographics
Name: Emma Thompson
Age: 28
Gender: Female
Occupation: Marketing Professional
Education: Bachelor's Degree in Marketing
Background
Emma is a vibrant and ambitious marketing professional working for a dynamic tech startup. She is passionate about her career but often finds herself dealing with stress and the pressures of maintaining a work-life balance.
Goals
Manage Stress Effectively:
Emma wants to find a convenient and personalized way to manage stress effectively, given the demanding nature of her job.
Prioritize Mental Well-being:
As someone who values holistic well-being, Emma aims to prioritize her mental health and incorporate daily practices that contribute to her overall happiness.
Establish a Consistent Routine:
Emma seeks a solution that seamlessly integrates into her daily routine, allowing her to establish consistent practices without disrupting her busy schedule.
Enhance Productivity:
With a desire to boost productivity and focus at work, Emma is looking for tools that not only address mental health but also contribute to improved professional performance.
Meditations:
Guided Sessions: Curated audio sessions for various stress levels.
Progress Tracking: Monitoring and celebrating meditation milestones.
Journaling:
Daily Prompts: Encouraging reflective writing.
Emotion Tracking: Visualizing emotional patterns over time.
Positive Quotes:
Daily Affirmations: A daily dose of positivity on the home screen.
Customization: Allowing users to save and share their favorite quotes.
Strengths:
Established Brand: Headspace is a well-known brand in the mental wellness space, contributing to its credibility and trust among users.
Diverse Content Library: Offers a wide range of meditation sessions catering to different needs, including stress relief, sleep, and mindfulness.
Weaknesses:
Subscription-Based Model: Access to the full library requires a subscription, potentially limiting its audience.
Competition in Market: Faces competition from various wellness apps, making it essential to continually innovate to stay ahead.
Headspace
Strengths:
Award-Winning Design: Calm is recognized for its aesthetically pleasing and user-friendly design, contributing to a positive user experience.
Sleep Stories: Unique feature offering bedtime stories and calming narratives, enhancing the app's appeal for users struggling with sleep.
Weaknesses:
Pricing Structure: Similar to Headspace, Calm operates on a subscription model, potentially limiting accessibility.
Content Overwhelming: The abundance of content may overwhelm some users, making it challenging to navigate and find specific features.
Calm
Strengths:
Focus on Mental Health Tracking: Differentiates itself by focusing on mental health tracking and mood assessment
Accessibility: Moodpath is available for free with the option to subscribe for additional features.
Weaknesses:
Limited Meditation Features: Lacks the extensive meditation and positive affirmations features found in other competitors.
Target Audience: Primarily caters to users dealing with mental health issues, potentially limiting its appeal to a broader audience.
Moodpath
Insights for Inkly
Inkly can leverage the strengths of competitors while addressing their weaknesses. By offering a well-balanced approach, incorporating meditation, journaling, and positive affirmations, Inkly positions itself as a comprehensive mental wellness app suitable for a diverse audience.
Dina Medved / UX/UI DESIGNER
Let’s connect and create something awesome together!
© 2024 by Dina Medved
Created with FIGMA & Framer
dina.medved@gmail.com
Inkly - mobile app for mental health
9:41
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New Journal Entry
Select your mood
January 28
Today was a nice day|
5/300
Save
9:41
9:41
Calm Thoughts, Brighter Days
Cultivate tranquility with our mindful companion
Continue
Log In
9:41
Inkly
9:41
9:41
Inkly
9:41
9:41
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Calm Thoughts, Brighter Days
Cultivate tranquility with our mindful companion
Continue
Log In
9:41
9:41
Hi, Emma!
Don't forget to take a mindful break today
Track your mood
MindFlow
Wake Up
Relax
Guided Meditations
Today, I choose peace over worry, joy over sorrow, and love over fear. I am the architect of my own happiness.
Daily Inspiration
9:41
9:41
New Journal Entry
Select your mood
January 28
Today was a nice day|
5/300
Save
9:41
9:41
January 26
Today was a rollercoaster of emotions. The morning started with a burst of energy as I tackled my to-do list with determination. I made progress on a challenging project at work, and the sense of accomplishment fueled my motivation.
105/300
Edit
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All Medidations
Serene Pause
Playlist: Tranquil Harmony
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All Medidations
Falling Asleep
Playlist: Tranquil Harmony
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All Medidations
Falling Asleep
Playlist: Tranquil Harmony
0:00
2:43
9:41
9:41
Hi, Emma!
Don't forget to take a mindful break today
Track your mood
MindFlow
Wake Up
Relax
Guided Meditations
Today, I choose peace over worry, joy over sorrow, and love over fear. I am the architect of my own happiness.
Daily Inspiration
Product Overview
Inkly is a mobile application designed to promote mental wellness through a holistic approach, offering meditations, journaling, and positive quotes. This case study will delve into the design process, challenges faced, and the solutions implemented to create an engaging and user-friendly mental health app.
Problem Statement
The Challenge:
Lack of easily accessible and user-friendly mobile applications focusing on mental health.
Users experiencing stress and anxiety require a seamless and intuitive solution.
Understand
User Research
User Interview
Competitive Analysis
Define
User Personas
Empathy Map
User Journey
Design
Wireframe
Hi-Fi Designs
Prototype
Test
Feedbacks
Conclusion
Future Concept
Ideate
User Flow
Informational
Architecture
Design Process
User Persona: Emma Thompson
Demographics
Name: Emma Thompson
Age: 28
Gender: Female
Occupation: Marketing Professional
Location: [City, Country]
Education: Bachelor's Degree in Marketing
Background
Emma is a vibrant and ambitious marketing professional working for a dynamic tech startup. She is passionate about her career but often finds herself dealing with stress and the pressures of maintaining a work-life balance.
Research
Goals
Manage Stress Effectively:
Emma wants to find a convenient and personalized way to manage stress effectively, given the demanding nature of her job.
Prioritize Mental Well-being:
As someone who values holistic well-being, Emma aims to prioritize her mental health and incorporate daily practices that contribute to her overall happiness.
Establish a Consistent Routine:
Emma seeks a solution that seamlessly integrates into her daily routine, allowing her to establish consistent practices without disrupting her busy schedule.
Enhance Productivity:
With a desire to boost productivity and focus at work, Emma is looking for tools that not only address mental health but also contribute to improved professional performance.
Frustrations
Limited Time for Self-Care:
Emma often feels time-crunched, struggling to allocate dedicated moments for self-care amidst her hectic work schedule.
Difficulty Disconnecting:
The boundary between work and personal life blurs for Emma, making it challenging for her to fully disconnect and unwind.
Seeking Personalized Solutions:
Emma has tried generic well-being apps but hasn't found one that resonates with her unique needs and preferences.
Features
Meditations:
Guided Sessions: Curated audio sessions for various stress levels.
Progress Tracking: Monitoring and celebrating meditation milestones.
Journaling:
Daily Prompts: Encouraging reflective writing.
Emotion Tracking: Visualizing emotional patterns over time.
Positive Quotes:
Daily Affirmations: A daily dose of positivity on the home screen.
Customization: Allowing users to save and share their favorite quotes.
Competitor Analysis
Strengths:
Established Brand: Headspace is a well-known brand in the mental wellness space, contributing to its credibility and trust among users.
Diverse Content Library: Offers a wide range of meditation sessions catering to different needs, including stress relief, sleep, and mindfulness.
Guided Journeys: Introduces structured meditation courses, providing users with a sense of progression and achievement.
Weaknesses:
Subscription-Based Model: Access to the full library requires a subscription, potentially limiting its audience.
Competition in Market: Faces competition from various wellness apps, making it essential to continually innovate to stay ahead.
Strengths:
Award-Winning Design: Calm is recognized for its aesthetically pleasing and user-friendly design, contributing to a positive user experience.
Sleep Stories: Unique feature offering bedtime stories and calming narratives, enhancing the app's appeal for users struggling with sleep.
Meditation Programs: Provides structured meditation programs for specific goals like reducing anxiety and improving focus.
Weaknesses:
Pricing Structure: Similar to Headspace, Calm operates on a subscription model, potentially limiting accessibility.
Content Overwhelming: The abundance of content may overwhelm some users, making it challenging to navigate and find specific features.
Strengths:
Focus on Mental Health Tracking: Differentiates itself by focusing on mental health tracking and mood assessment.
Personalized Insights: Offers personalized insights based on user inputs, providing a data-driven approach to mental wellness.
Accessibility: Moodpath is available for free with the option to subscribe for additional features.
Weaknesses:
Limited Meditation Features: Lacks the extensive meditation and positive affirmations features found in other competitors.
Target Audience: Primarily caters to users dealing with mental health issues, potentially limiting its appeal to a broader audience.
Headspace
Calm
Moodpath
Unique Value Proposition
"Inkly" can leverage the strengths of competitors while addressing their weaknesses. By offering a well-balanced approach, incorporating meditation, journaling, and positive affirmations, "Inkly" positions itself as a comprehensive mental wellness app suitable for a diverse audience.
Personalization and Accessibility
Building on Moodpath's emphasis on personalized insights, "Inkly" can offer tailored recommendations based on user activities. Implementing a freemium model with essential features available for free ensures accessibility while offering premium content for subscribers.
User-Friendly Design
Drawing inspiration from Calm's award-winning design, "Inkly" can prioritize an intuitive and visually appealing interface, enhancing the overall user experience.
Insights and Opportunities for "Inkly"
Conclusions
Inkly represents more than an app; it embodies a commitment to fostering positive mental health experiences. The journey involved overcoming challenges, refining design elements based on user feedback, and an unwavering dedication to providing users with a valuable resource for their mental wellness journey.